NexHealth

Goals and Objectives

NexHealth set ambitious objectives when partnering with Omnia1 Analytics:

• Increase Organic Sessions: NexHealth aimed to bolster its online visibility by capturing organic traffic from various healthcare industries. They recognized that a robust online presence was the key to reaching a wider audience.
• Boost Conversions: Converting website visitors into loyal customers and partners was a top priority for NexHealth. They sought to optimize their digital platforms to drive higher conversion rates.
• Grow Monthly and Annual Recurring Revenue: NexHealth aspired to build a sustainable revenue stream by expanding its services to new healthcare sectors and attracting long-term clients.

‍

Organic Sessions Increased by 193%

Over the 8-month period that NexHealth collaborated with Omnia1 Analytics, their organic sessions witnessed an astounding surge, skyrocketing by an impressive 193% compared to the preceding 8 months.

• Increase Organic Sessions: NexHealth aimed to bolster its online visibility by capturing organic traffic from various healthcare industries. They recognized that a robust online presence was the key to reaching a wider audience.
• Boost Conversions: Converting website visitors into loyal customers and partners was a top priority for NexHealth. They sought to optimize their digital platforms to drive higher conversion rates.
• Grow Monthly and Annual Recurring Revenue: NexHealth aspired to build a sustainable revenue stream by expanding its services to new healthcare sectors and attracting long-term clients.

Here's how our partnership contributed to this remarkable growth:

• SEO Optimization: Omnia1 Analytics implemented a comprehensive SEO strategy that enhanced NexHealth's website visibility across multiple healthcare industries. This strategy involved optimizing on-page elements, enhancing site structure, and creating high-quality, keyword-rich content that resonated with NexHealth's expanded audience.
• Content Relevance: We attracted a broader range of organic traffic by creating content that addressed diverse healthcare sectors' specific needs and interests. Our content provided valuable insights and positioned NexHealth as a trusted resource in each industry.
• Technical Enhancements: Omnia1 Analytics also conducted a thorough technical audit of NexHealth's website, identifying and resolving issues that hindered organic search performance. This included improving site speed, mobile responsiveness, and crawlability.

‍

Organic Leads Increased by 99%

The surge in organic leads did not materialize overnight; it was the direct result of a concerted and strategic partnership between NexHealth and Omnia1 Analytics, incorporating the following pivotal elements:

• Targeted Content Creation: Omnia1 Analytics created a content strategy that went beyond optimizing for search engines. The content produced was meticulously crafted to address the specific pain points, interests, and needs of NexHealth's target audiences.
• Lead-Centric Conversion Optimization: Conversion optimization was at the forefront of our strategy. Omnia1 Analytics implemented strategies to enhance user experience, streamline conversion paths, and ensure NexHealth's website effectively converts visitors into leads.
• Performance Analysis: Continuous monitoring and data analysis allowed us to make data-driven decisions. We could identify which strategies worked, adapted to changing trends, and fine-tuned our efforts for maximum lead generation.

‍

Additional Strategy Items that Contributed to NexHealth’s Success

While the increase in organic sessions, keyword rankings, and leads is impressive, the journey to achieving these milestones was paved with many strategies that went beyond the ordinary and delivered exceptional results.

What We Did:

• Backlink Auditing and Enhancement: Our journey began with a meticulous examination of NexHealth's backlink profile. By identifying high-quality and toxic backlinks, we devised a strategy to optimize and enhance the quality of backlinks. This approach boosted website authority and ensured that the link ecosystem was healthy and beneficial.
• De-cannibalizing Duplicate Content: Duplicate content can hinder organic rankings and confuse search engines. We conducted a comprehensive audit to identify and rectify instances of duplicate content, thus streamlining NexHealth's online presence and improving its visibility.
• SEO E.A.T. Audit: Expertise, Authoritativeness, and Trustworthiness (E.A.T.) are critical factors in Google's search ranking algorithms. We conducted a thorough E.A.T. audit to assess NexHealth's content and online presence. Subsequently, we implemented best practices to enhance E.A.T. factors, ensuring that NexHealth's website was seen as a credible source of information.
• Help.NexHealth.com Subdomain Guidance: We provided valuable guidance on SEO best practices to optimize the performance of their help.nexhealth.com subdomain. This included structuring content for better search visibility, creating user-friendly navigation, and ensuring the subdomain aligned with NexHealth's overarching SEO strategy.
• Toxic Backlink Disavowal: Recognizing the importance of a clean backlink profile, we disallowed toxic backlinks that could potentially harm NexHealth's search engine rankings. This step further strengthened the website's authority and reputation.
• Podcast Strategy: Acknowledging the growing importance of multimedia content, we collaborated with NexHealth to create a comprehensive podcast strategy. This initiative empowered NexHealth to reach and engage with its audience through a new and dynamic medium, expanding its online presence.

‍

Overall Results

The partnership between NexHealth and Omnia1 Analytics is a testament to the power of a holistic, data-driven approach to digital marketing. It demonstrates that extraordinary results are not just attainable but inevitable when every aspect of a brand's online presence is considered and optimized.

‍