How to Scale on TikTok

Scaling on TikTok might seem like striking gold. With its unique algorithm, fast-paced trends, and content-hungry audience, TikTok is unlike any other social media platform out there. If you’ve been wondering how to grow your TikTok business and really nail your TikTok marketing strategy, you’re in the right place. This guide is packed with actionable tips from brands and creators who’ve cracked the code and scaled successfully on TikTok.

Let’s dive into the strategies that work, the mistakes to avoid, and how to turn your TikTok presence into a growth engine for your brand.

1. Create a Cohesive Strategy: From Organic to Paid Content

If you’re serious about scaling on TikTok, you need a strategy that marries both organic and paid content. Unlike Instagram, which offers a greater variety of ad formats and content styles that can perform very well and you can lean more heavily on polished ads, TikTok thrives on native, authentic content. It’s a platform that rewards creativity and originality, so your approach needs to be content-intensive.

Why it matters: TikTok’s audience is highly engaged, but they’re also quick to scroll past anything that feels too “salesy.” By blending organic content with strategic paid ads, you can keep your brand in front of users without turning them off.

How to do it: Start by building a content funnel that consistently feeds TikTok with fresh, engaging videos. Use organic content to test what resonates with your audience, and then amplify those successful themes with paid campaigns. This approach not only helps you refine your messaging but also ensures you’re not pouring money into ads that don’t work. Additionally, focus on building a holistic content strategy that can be used across multiple platforms and your website, creating a unified overall content approach that maximizes reach and impact.

2. Leverage Influencers and UGC: The Jolie Method

One of the most effective ways to scale on TikTok is by leveraging influencers and user-generated content (UGC). Take a page from Jolie, a brand that gave away a ton of free products to get people talking. This might sound risky—after all, giving away a product without a guaranteed return can feel like a gamble—but it paid off in spades for them.

Why it matters: TikTok is a platform where word-of-mouth marketing thrives. When people see their favorite creators using and endorsing a product, it creates a buzz that traditional ads simply can’t match. Plus, the untrackable benefits of gifting, like increased brand awareness, enhanced brand equity, and organic buzz, are often worth more than the cost of the product itself.

How to do it: Develop a comprehensive influencer and UGC strategy. Test working with micro-influencers vs macro-influencers who align with your brand, offer them products, and encourage them to create content. Remember, it’s not just about one-off partnerships—build long-lasting relationships with creators who genuinely love your brand. This not only ensures a steady stream of content but also helps establish credibility with their followers.

Pro Tip: Don’t view gifting as a 1:1 transaction. Think of it as planting seeds for future growth. The ROI might not be immediately measurable, but the cumulative effect can be significant.

3. Master the Art of TikTok Ads: Naming Conventions and Tracking

Running ads on TikTok is an art form in itself. To scale successfully, you need to know what’s working and what’s not, which is where a strong naming convention comes into play. First, tag all the videos and assets you have available to establish clear naming conventions, allowing you to go back and sort through your media easily. Naming conventions enable you to look at aggregated reporting across different fields included in your naming structure, giving you a better understanding of performance trends. They also help with automation by tagging product or category names, making it easier to optimize campaigns and fine-tune your strategy based on what resonates with your audience. By systematically tracking which hooks, creators, and selling points perform best, you can refine your campaigns for maximum impact.

Why it matters: TikTok’s algorithm moves fast, and what works today might not work tomorrow. Without a clear system for tracking your ads’ performance, you’re flying blind—and likely wasting money in the process.

How to do it: Develop a naming convention for your TikTok ads that allows you to easily track performance across different variables. For example, you might label ads based on the hook (e.g., “Product Demo”), the creator (e.g., “Influencer A”), and the selling point (e.g., “30% Off”). This way, you can quickly identify which combinations drive the best results and scale those efforts.

Pro Tip: Apply this system not just to ads but across all content. Consistency in tracking will give you a clearer picture of what drives engagement and sales on TikTok.

4. Post Consistently and at the Right Times

One of the most straightforward but often overlooked TikTok marketing tips is consistency. TikTok’s algorithm rewards regular activity, so it’s crucial to feed the beast with fresh content consistently. But it’s not just about quantity; timing matters too. Planning out your content in advance can help you extend the life of each post and keep your audience engaged over time. Consistency isn’t just for the algorithm—it also helps build trust and anticipation with your audience. A well-thought-out content schedule ensures that you’re not scrambling for ideas last minute and allows you to stay ahead of trends. By holding yourself accountable to a posting schedule, you can maintain a steady stream of high-quality content, keep the algorithm happy, and build momentum for your brand.

Why it matters: Posting consistently helps you stay top-of-mind with your audience, and hitting the right times ensures your content is seen when your audience is most active. Consistency also signals to the algorithm that you’re an active brand intentionally engaging with the platform, increasing the likelihood that your content gets prioritized and reaches a broader audience.

How to do it: Aim to post 3-5 times a week, experimenting with different days and times to see what works best. Pay attention to your analytics—TikTok provides insights into when your followers are most active, so use that data to schedule your posts for maximum engagement.

Pro Tip: Don’t be afraid to re-purpose content that performed well. TikTok’s audience turnover is fast, so there’s always a new set of eyes to capture with proven content.

5. Understand the Value of Timing and Consistency

When it comes to scaling on TikTok, timing isn’t just about when you post—it’s also about when you launch new campaigns and content initiatives. You need to sync your efforts with TikTok’s trends, seasons, and even the days of the week that perform best for your brand. Aligning with social trends and pop culture moments is equally important. Be ready to jump on “of-the-moment” trends to ride the wave of big social moments—whether it’s referencing a major event like the Stanley Cup or leveraging cultural buzz around events like the GDC. Staying nimble and culturally relevant ensures your content connects with the audience when their attention is at its peak.

Why it matters: TikTok’s trends can rise and fall in the blink of an eye. If you’re not consistently posting and timing your campaigns to align with these trends, you could miss out on major opportunities for engagement.

How to do it: Use TikTok’s analytics tools to monitor the best days and times to post based on your audience’s behavior. Schedule your most important content for peak times and maintain a steady posting cadence to keep your brand visible and relevant.

6. Build Long-Term Relationships with Creators

One-off collaborations with influencers are great, but if you’re looking to scale, you need to think long-term. Building strong, lasting relationships with creators can help ensure a continuous stream of high-quality content and maintain your brand’s presence on TikTok.

Why it matters: When creators are genuinely invested in your brand, they’re more likely to produce authentic, engaging content that resonates with their followers. This kind of content can drive higher engagement and better ROI than transactional, one-time partnerships. As you test through creator content, identify the creators whose work performs well for both paid and organic campaigns. These are the creators you’ll want to maintain a strong relationship with to continue receiving high-quality content. Additionally, always make sure to get permission from creators before repurposing their content for ads or other campaigns to ensure a positive, collaborative relationship.

How to do it: Focus on nurturing relationships with a select group of creators who align well with your brand. Offer them exclusive deals, early access to new products, or other perks that make them feel valued. The more invested they are in your brand, the better the content they’ll produce—and the better your results will be.

Scale Your TikTok with Omnia1 Analytics

Scaling on TikTok isn’t about chasing trends or throwing money at ads—it’s about building a cohesive strategy that leverages both organic content and paid campaigns, developing strong relationships with creators, and maintaining consistency in your efforts. We’ve done this testing and have seen it work across a variety of brands and business levels. We know what situations work best for you and your business. We’ve been deeply involved in relationship-building with influencers and have seen firsthand what works and what doesn’t. By following these tried-and-true strategies from people who’ve successfully scaled on TikTok, you’ll be well on your way to growing your TikTok business and increasing engagement on the platform.

Ready to take your TikTok game to the next level? Start by applying these strategies today, and watch as your brand scales like never before. Contact Omnia1 for more information!

FAQs:

• How can I scale my TikTok presence effectively?some text
  • To scale on TikTok, create a cohesive strategy that combines organic and paid content, leverage influencer partnerships, and consistently post at optimal times.

• What are the best TikTok marketing tips for 2025?some text
  • Focus on developing a strong UGC strategy, tracking ad performance with a clear naming convention, and building long-term relationships with creators.

• How often should I post on TikTok to grow my business?some text
  • Posting 3-5 times a week is recommended, with careful attention to the best times and days to reach your audience based on TikTok’s analytics.

• Why is it important to build relationships with TikTok creators?some text
  • Long-term relationships with creators lead to more authentic content, higher engagement, and better ROI compared to one-off partnerships.

• How can I increase TikTok engagement for my business?some text
  • Engage consistently with your audience, leverage influencers, and ensure your content aligns with current TikTok trends for maximum visibility and interaction.