Social Media SEO Best Practices

TLDR; (Relevant Across All Platforms):

• Optimize Profile SEO: Use primary/product keywords in your Profile handle, bio, and category tags 
• Include relevant terms & hashtags within your descriptions
• Add image alt text to all images published on social media
• (If applicable) Tag your location, primarily used to promote brick-and-mortar locations
• (For Video Content) Write captions, be sure to include keywords while speaking
• Interact with your users: respond to comments, post surveys, comment on other brand’s content
• Post Consistently: All platforms have different active engagement times, pay attention to your most-interacted-with times and post around those schedules. 
• Use quality imagery & text overlays: this allows you to promote your content directly through the image while supporting your post with additional content in the description/ tags. 

Instagram:

• Optimize your Instagram profile SEO: Use keywords in your name, handle, and bio, and include a location if relevant.
• Include relevant keywords and hashtags in the caption: Hiding hashtags in the comments is no longer effective. Keywords in the caption help your content appear on keyword search pages.
• Add alt-text: The main purpose of alt-text is to make visual content more accessible. However, it serves the added benefit of helping Instagram understand exactly what your content is so it can serve it in response to relevant searches.
• Use subtitles: Instagram has auto-generated captions, which is great for accessibility, but using subtitles also means your target keyword will appear onscreen.
• Tag your location: So your content will appear on the new Instagram Maps, which can function as a local business search.

2025 Instagram Algorithm 

1. Relationship between the creator and the viewer

•  Do you follow each other? Do you message each other or leave comments? If you have repeatedly interacted with a specific user in the past, you are more likely to see the new content they post. (This is very important for businesses: Active community management, including responding to DMs and comments, can improve a brand’s visibility on Instagram.)

2. Interest 

• Does a user typically interact with this type of content? When the Instagram algorithm recognizes that a user enjoys a specific content type or format, it shows them more of the same.

3. Relevancy

• Instagram decides how “relevant” every piece of content is. This includes analyzing where it fits with trending topics and the timeliness factor (recent posts are considered more relevant than older posts).

4. Instagram’s new algorithm is less focused on reels

• After a heavy focus on reels in previous years, Adam Mosseri said on an IG Live that the Instagram algorithm is shifting to give more weight to other types of content, such as Stories and regular posts.

5. Replayed reels now count toward your view count

• While previously only first-time views were counted towards a reel’s view count, now, every time you watch a reel, it will be added to the total views. This means that creators may see an increase in their view counts as they create and share more reels.

6. Users can now pay for a blue checkmark

• In 2023, Meta rolled out Meta Verified, a way for users to pay for a blue checkmark on their accounts. Verified accounts benefit from higher visibility in the algorithm and additional features like access to a real person for common account issues. However, this change has sparked controversy as some feel that verification should be earned rather than bought.

7. Reels with word marks are ranked lower

• This has long been speculated and now confirmed by Mosseri in an Instagram story. Reels with wordmarks will be ranked lower regardless of the wordmark. This includes wordmarks like the TikTok logo and watermarks from video editing platforms.
• Mosseri did say that videos created outside of the Instagram app that don’t have a word mark are not affected.

8. European users can now see chronological feeds

• In response to the EU’s Digital Services Act (DSA), Instagram has announced that users in Europe will now have the option to view Stories and Reels only from people they follow, ranked in chronological order from newest to oldest.
• This change also applies to Search results, which will no longer be personalized based on a user’s previous activity and interests.

TikTok:

• Optimize your TikTok profile SEO: Add relevant keywords to your TikTok user profile to improve the SEO of your whole account.
• Double-dip your main keyword with TikTok itself: Say the main keyword for your TikTok out loud in your video clip and include an in-text overlay on the screen. Saying your keyword out loud also means it’s included in the automatically generated closed captions, which kind of makes this a triple-dip.
• Include relevant keywords and hashtags in the caption: By caption here, we mean the video description, rather than speech captions (although you should include your keywords there too, as noted above). Focus on keywords, rather than hashtags, for improved TikTok SEO.
• Add your TikTok to a microblog: To leverage this technique for your TikTok SEO, create a microblog post that discusses a particular topic related to your TikTok video. Be sure to include your main keyword in the title and your secondary or long-tail keywords in the subheadings and content of the post. Also, don’t forget to embed your TikTok video in the blog, too!
• Engage with other TikTok users: Interacting with other TikTok users is a surefire way to build engagement… which in turn will tell the algorithm you’re an account worth putting on people’s FYP. Whether you’re an individual content creator or a brand, TikTok recommends a “react, respond, and remix strategy” for maximum engagement.
• Make the first few seconds count: TikTok prioritizes factors like whether users finished watching your video. So, you need to grab your audience’s attention within the first few seconds and hook them in so they’ll want to watch the rest of the video.

2025 TikTok Algorithm 

1. User Interactions

• User interactions can include anything from videos you’ve liked, videos you’ve hidden, videos you’ve added to your favorites, and videos you watch all the way to the end. TikTok takes note of all of this data and uses it to determine which videos to show you.

2. Video Information

• All of the information contained in a video can affect its ranking on TikTok. This includes captions, hashtags, sound effects, and music. TikTok looks for videos that contain relevant keywords in their titles and descriptions, as well as videos that cover trending topics.

3. Devices and Account Settings

• These are settings TikTok uses to optimize performance. They include language preference, country setting (you may be more likely to see content from people in your own country), type of mobile device, and categories of interest you selected as a new user.
• Note that while account settings do factor into your TikTok SEO ranking, they receive a lower weight than video info and user interactions.

YouTube:

• Use your primary keyword phrase as the video file name: For example, DIY-bookcase.mov
• Incorporate your primary keyword phrase in the title: But use a longer version that people might type into YouTube’s search bar, such as “how to build a DIY bookcase”
• Use keywords in the video description: Especially within the first two lines, which are visible without clicking more. Include your primary keyword for sure, and add a secondary one or two later in the description if you can do so without making it sound like keyword stuffing.
• Say your keywords in the video and turn on captions: Make sure to speak your keywords out loud at some point in the video. Then, turn on subtitles in YouTube Studio.
• Create how-to videos: How-to videos get most of their views from search, whereas other types of videos get most of their views from the home page, suggested videos, or playlists.
• Don’t worry about tags: YouTube says tags aren’t a big factor in search. They’re mostly used to address common misspellings, such as DIY vs. DYI.
• Make it impossible for people to resist clicking on your thumbnail: “Appeal” is the word YouTube uses to describe how a video entices a person to take a risk (albeit a minor one) and watch something new. While YouTube itself doesn’t care what your thumbnail looks like visually, it is keeping track of whether or not people actually click through.
• Keep people watching your video, and all your videos: Once you have a viewer watching one video, make it easy for them to keep watching your content and stay within your channel’s ecosystem. Making a video series is a great way to capitalize on a recent spike in viewers. Using a scheduling tool like Hootsuite can make it easy to pre-plan your monthly factory tour or interview sessions in advance.

2025 YouTube Algorithm 

“Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy,” says YouTube.

1. What videos have they enjoyed in the past? 

• If you’ve watched a 40-minute video essay about the flags of the world or gave it a like or comment, it’s probably safe to say you found it interesting. Expect more flag content coming your way.

2. What topics or channels have they watched previously?

• If you subscribe to the Food Network’s YouTube channel, the algorithm will likely show you more cooking content.

3. What videos are typically watched together? 

• If you watch “How to change a monster truck tire,” and most people who watch that also watch “Monster truck repair 101,” YouTube might recommend that as followup viewing.

4. How long do people watch it?

• The YouTube algorithm looks at both the view duration and the average percentage viewed to inform the ranking.

Facebook:

• Optimize your Facebook Page's SEO: Use your main keyword in the Page title, vanity URL, About section, and description.
• Add your business address to your profile: If it’s relevant, this will allow your page to be included in local search.
• Add location pages for different locations: If you have multiple brick-and-mortar locations, add a location page for each shop or office to increase their chances of appearing in local searches.
• Include relevant keywords in your posts: Using natural-sounding language, make sure to include the most relevant keyword in each post and photo caption.
• Include alt text: Using specific, descriptive Facebook alt text in your images is a great way to ensure the platform understands your post.
• Create accurate and authentic content: Facebook says, “People on Facebook value accurate, authentic content.” They also specify that the types of posts people “consider genuine” will rank higher in the algorithm. Meanwhile, they work to reduce the ranking for posts people find “misleading, sensational, and spammy.”
• Engage with your audience: The algorithm Facebook uses prioritizes posts from Pages that a user has had meaningful interactions with in the past. This means that bumping up your reply game is key.
• Get your audience to engage with each other: Facebook itself says that if a post triggers a lot of conversation among a user’s friends, the algorithm applies “action-bumping logic” to show that post to the user again.
• Post at the right time: Put simply, posting at the right time maximizes the chances that people will see your post, including people who are not online at the time you post! As well, Hootsuite’s Best Time to Publish tool (built into Hootsuite Composer) and Hootsuite Analytics that will show you recommended times to share your next post to maximize engagement with your specific followers.

2025 Facebook Algorithm 

1. More focus on meaningful interactions

• Facebook has clarified that it wants to prioritize posts that spark conversations and generate meaningful user interactions. Posts that don’t receive engagement may see a decrease in reach.

2. Relevance score calculation

• The algorithm calculates a relevance score for each post and uses it to rank content in users’ feeds. Factors influencing this score include the type of content, user interactions with similar posts, and how long a user spends viewing posts in the same category.

3. Predicted time spent on a post

• AI helps predict how much time a user will spend viewing a post. This prediction is based on signals such as previous interactions with similar posts and the post's content type.

4. Likelihood of engagement

• The Facebook algorithm also predicts how likely a user is to engage with a Page or view additional comments on a post. Factors influencing this prediction include past interactions with Pages, time spent on similar posts, and activity on Pages.

5. A balanced mix of content types

• The algorithm is designed to show users a variety of post types, such as videos, photos, links, and text posts. This ensures users don’t see multiple posts of the same type in a row.

Twitter:

• Optimize your Twitter profile SEO: Use your main keyword in your Twitter name, handle, and bio.
• Add alt text: If you include images in a Tweet, add alt text that includes your keywords (if relevant to the image – remember the main point of alt text is to make content accessible to the visually impaired). Do so by clicking Add description under the image when creating a Tweet.
• Frequently post to keep users engaged: Experts generally recommend posting at least 1-2 times per day and a maximum of 3-5 times per day (with multiple Tweets in a thread counting as one post). That’s the best way to keep your followers engaged. If you only tweet once a week, it’s highly unlikely that you’re going to be pushed to the Home Tweets page.
• Take advantage of Twitter threads: Threads are essentially like mini blog posts. They’re typically used to share long-form content. Think step-by-step directions, a compelling story, or a roundup of resources.
• Talk about relevant topics: If you want to increase your reach and get your tweets in front of your target audience, then taking advantage of topics is a must. Create tweets based on the topics that are related to your brand — and tweet about them often.
• Use hashtags effectively: Hashtags are one of the primary factors Twitter uses to categorize tweets. Twitter recommends using only one or two hashtags per tweet to keep your message concise. And since you’re limited in characters, you’ll have to use hashtags strategically.
• Engage with other users on the platform: Engaging with other users is a great way to boost visibility and increase reach on Twitter. By interacting with similar brands, you can get in front of that brand’s audience and reach new people who may be interested in your brand, too.

2025 Twitter Algorithm 

1. Relevancy

• The most important factor Twitter considers when ranking your tweets is the relevancy to a search query. Does your tweet match what someone searched?

2. Hashtag Use

• According to Twitter, when brands use relevant hashtags to tap into trending conversations on the platform, they see an increase in brand awareness, message association, and even purchase intent.

3. Engagement Metrics

• If a popular tweet gets a lot of engagement and sparks conversations, Twitter wants to highlight it. Engagement metrics like retweets, quote tweets, likes, and replies are all visibility factors.
• This is why using relevant keywords and hashtags in your tweets is essential. Including these elements in your tweets helps you reach people who are more likely to engage with your content. The more organic engagement you earn, the more love you’ll get from the algorithm

4. Authority & Reputation

• Optimizing your tweets helps establish your brand as a thought leader or authority in your industry.
• This ultimately helps build brand recognition and credibility. A good reputation is key, especially if you want to stand out among similar brands on the platform.

Pinterest:

• Start using a business account: A free Pinterest business account includes features like Pinterest Analytics, where you can see how your pins perform. You’ll also be able to log into the Pinterest Business Hub and take advantage of specialized keyword research tools.
• Optimize your Pinterest profile SEO: Use your main keyword in your username and About section.
• Claim your website: Claiming your website allows you to ensure that you’re capturing all the pins and clickthroughs from your content. In addition, when you claim your website, you gain access to analytics for the pins you publish from your site and analytics for pins that other people create from your site.
• Create boards based on your primary keywords: When setting up the structure of your account, use your primary keywords to guide the boards you create and name them accordingly
• Get insight into what Pinners are interested in at this very moment: Pinterest Trends displays a historic view of the top search terms across different regions and countries. This tool lets you see what Pinners are interested in, so you can tag your content and improve your topic relevance. Here’s how it works:
• Use long-tail keywords in your Pin titles: Build Pins around long-tail keywords such as “How to build a DIY bookcase” rather than “DIY Bookcase” or even “Build a DIY Bookcase.”
• Include keywords in your description: Write the description to sound informative, rather than being a simple list of keywords. (Remember, you want people to actually click the Pin, which they won’t do if they’re turned off by the description.) But include relevant keywords in a natural way that aligns with the Pin title.
• Use high-quality images to benefit from visual search: Pinterest Lens allows users to search with their camera rather than their keyboard. High-quality, relevant images ensure you don’t miss out on these searches.
• Create “Rich Pins”: A rich pin is a type of organic pin that automatically syncs information from your website to your pins. This function becomes available after you’ve created a business account and claimed your website, so do that first!some text
  • Product Rich pins include the most up-to-date pricing, availability and product information right on your pin.
• Consistent posting time = success online: The secret is that there is no secret – consistency is the key to success with any platform, including Pinterest.some text
  • When planning your Pinterest content, aim to pin at consistent intervals rather than uploading everything at once.

2025 Pinterest Algorithm 

1. Active engagements

• Pinterest is specifically looking for “high signals of meaningful engagement.” The biggest metric here is saves.

2. Metadata:

• This applies to brands’ product catalogs rather than their pins. Be sure your metadata is detailed and includes keywords.

3. Domain Quality

• Pinterest evaluates your website’s quality based on its domain. Pinterest examines the performance of the page URL you link to in each of your pins when determining the domain quality of your website. How does Pinterest assess your website’s content quality? Your domain quality on Pinterest will rise over time if users continue to visit your website after clicking through from pins and reading your content in depth.

4. Pin Quality

• In the Pinterest algorithm, your pin’s quality is the most important factor. Your pins’ level of popularity and engagement will frequently affect how good they are. Your pin will rank higher for quality the more others interact with it by clicking through, saving, magnifying, adding a photo, or commenting. Based on the engagement rates and popularity of the pin, this visual platform evaluates the pin’s quality. The more likes, comments, and saves your pin receives, the higher its quality rating will be.

5. Pinner Quality

• Your pins’ effectiveness is referred to as your “pinner quality.” Pinterest rates recent content based on pinner quality. The more fantastic stuff you provide, the more people will see your feed on Pinterest. It decides how frequently you pin new stuff, how many interactions your pins typically receive, and how actively you connect with your audience. Your material has a chance of being shared on other people’s feeds if it is more impressive and intriguing.

6. Topic Relevance

• When people search for a relevant topic, Pinterest decides whether to display its content. Analyzing the keywords and hashtags on your pins will help you do this. In addition, Pinterest assesses the relevance of keywords like Google.

LinkedIn:

• Optimize your LinkedIn Page SEO: Incorporate your most relevant keyword in your Page’s tagline and About section.
• Create long-form content based on relevant keywords: LinkedIn Articles give you the breathing room to create valuable content based around important keyword clusters.
• Don’t overdo it: LinkedIn sorts content right off the bat as spam, low-quality, or high-quality. If you stuff your post with too many keywords or hashtags, guess where it’s going? Not to the top of the search results. Include keywords in a natural way (rather than stuffing) and only include truly relevant hashtags.
• Be relevant and informative: The LinkedIn algorithm now surfaces knowledge members are likely to be interested in based on their skills and interests. LinkedIn knows your areas of expertise based on your LinkedIn profile. Posts on those topics are more likely to spread beyond your followers and 1st-degree connections.
• Schedule your posts for the best times: Generally speaking, the best time to post on LinkedIn is 1 p.m. on Mondays. But every audience is unique; schedule your posts for when the majority of followers are usually online and most active on the platform.
• Promote your posts (on LinkedIn and off): One of the best ways to increase engagement on your posts is to increase the number of people that will see them.some text
  • There are several tactics to gain extra traction on LinkedIn:some text
    • tag people and relevant companies
    • use keywords strategically
    • include relevant hashtags.
• Avoid outbound links: LinkedIn doesn’t want you leaving the platform. So it’s no surprise that the algorithm doesn’t prioritize posts with outbound links as much as other types of content.
• Encourage meaningful engagement: Try asking a question that encourages your audience to share their opinions or insights. Posing the right questions positions your brand as a thought leader and encourages those meaningful conversations.
• Craft original content with a unique perspective: If you’re going to repurpose content or have a user-generated content strategy, try to find a way to reframe it, adding your own perspective and insights. Remember, LinkedIn wants to surface content that shares knowledge and builds connection. Adding your own perspective is critical to both.

2025 LinkedIn Algorithm 

LinkedIn’s ultimate goal is to prioritize relevant, high quality content and promote engagement. The more time you spend on the platform, the better the algorithm will work for you.

That said, LinkedIn is not a platform where you should expect your content to go viral. LinkedIn specifically says it “is not designed for virality.” It’s about sharing knowledge and updates with people who care about that information and can use it to advance their careers.

1. LinkedIn decides if your post is spam or good content

• The LinkedIn algorithm begins by classifying your post to determine whether it violates any of the platform’s spam guidelines or other community policies.
• If the AI detects clear violations, the content is filtered. Some clear-cut examples of spam as defined by LinkedIn are:some text
  • Emoji or reaction polls designed to artificially boost engagement
  • Chain letters
  • Requests for likes, reactions, and shares
  • Excessive, irrelevant, or repetitive comments or messages.

2. LinkedIn puts your post to the test

• Once the LinkedIn algorithm has established that you haven’t posted something too spammy, LinkedIn watches for engagement signals to determine how valuable your post is to people in your immediate and extended networks.

3. LinkedIn delivers your most valuable content to relevant users

• Who gets to see your post from here depends on three ranking signals:some text
  • Identity: In general, the more closely you’re related to a follower, the more likely they are to see your posts. That may include people you’ve interacted with in the past in your extended network. Factors like your skills and profile location also come into play here.
  • Content: This is where the LinkedIn algorithm analyzes how relevant any given piece of content is to a specific LinkedIn user based on how well it’s performing with other users on the platform. some text
    • How often the content has been viewed and engaged with
    • How relevant the topic is based on the identity signals above
    • Whether the content shares knowledge or professional advice (more on this below!)
    • The language of the content
    • How professional and constructive the conversation in the comments section is
    • Which companies, people, and topics are mentioned
  • Member Activity: The LinkedIn algorithm determines a user’s interests based on the groups, hashtags, pages, and people they follow. It also analyzes a user’s interest in a topic based on social actions like writing a post, liking content, or commenting on a relevant post or article.

Social Media Sizes for 2025

Basic Facebook image sizes:

• Profile photo: 170 x 170 px
• Landscape: 1200 x 630 px
• Portrait: 630 x 1200 px
• Square: 1200 x 1200 px
• Stories and Reels: 1080 x 1920 px
• Cover photo: 851 x 315 px
• Ads: some text
  • Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
  • Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
  • Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
  • Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

Basic X (formerly Twitter) image sizes

• Profile photo: 400 x 400 px
• Landscape: 1600 x 900 px
• Portrait: 1080 x 1350 px
• Square: 1080 x 1080 px
• Cover photo: 1500 x 500 px
• Ads: some text
  • Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.
  • Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
  • App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
  • Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Basic LinkedIn image sizes

• Profile photo: 400 x 400 px
• Landscape: 1200 x 627 px
• Portrait: 627 x 1200 px
• Square: 1080 x 1080 px
• Cover photo: 1128 x 191 px
• For Company Pages:some text
  • Company logo size: 300 x 300 pixels
  • Page cover image size: 1128 x 191 pixels
  • Life tab main image size: 1128 x 376 pixels
  • Life tab custom modules image size: 502 x 282 pixels
  • Life tab company photos image sizes: 900 x 600 pixels
  • Square logo: At least 60 x 60 pixels
• Ads:some text
  • Company logo size for ads: 100 x 100 pixels
  • Spotlight ads logo size: 100 x 100 pixels
  • Spotlight ads custom background image: 300 x 250 pixels
  • Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
  • Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)

Basic TikTok image sizes

• Profile photo: 200 x 200 px
• Landscape: 1920 x 1080 px (16:9 aspect ratio)
• Vertical/Portrait: 1080 x 1920 px (9:16 aspect ratio)
• Square: 1080 x 1080 px
• Stories: 1080 x 1920 px
• Carousel: 1080 x 1920 (9:16 or 1:1 aspect ratio)
• Video Ad: some text
  • The recommended aspect ratio is 9:16, 1:1, or 16:9. 
  • Resolution options include 720 x 1280 px,  640 x 640 px, and 1280 x 720 px. 
  • You can use MP4, MPEG, MOV, or AVI files in your ads. 
  • Video duration should be between 9 and 15 seconds. 
  • The video file size should be less than 500 MB. 

Basic Instagram image sizes

• Profile photo: 320 x 320 px (displayed as 110 x 100 px)
• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Supported aspect ratios: Anywhere between 1.91:1 and 4:5
• Thumbnail: 161 x 161 px (recommended upload size: 1080 px wide)
• Stories: 1090 x 1920 px (aspect ratio of 9:16)
• Reels: 1090 x 1920 px (aspect ratio of 9:16)
• Carousel: some text
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
• Ads:some text
  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5
• Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Basic YouTube image sizes

• Video Thumbnail: 1280 x 720 px (max file size: 2MB, 16:9 aspect ratio)
• Channel Art: 2560 x 1440 px (max file size: 6MB, 16:9 aspect ratio)
• Profile Photo: 800 x 800 px (max file size: 2MB)